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Domino sugar is an iconic brand, but their organic sugar has long been an ignored asset, making up only a small proportion of their sales, despite increased consumer interest in organic products. To reenergize this existing product, I chose to rebrand with a design that feels more modern, more inviting, more high end, and something that could compete with the natural/organic branding we see around us every day. To do so, I chose to use classic 19th century sugarcane imagery, with a luxury background of rich marble. I wanted to keep the typography neutral and clean, to emphasize the quality of the product.