Branding • UX Design • Print Design
This thesis project is an immersive experience that encourages users to explore the role of sad songs in pop culture through an app, a poster series, and postcards highlighting a particular genre of sadness. In addition to the full brand and Invision prototyping, I created all original copy and research.
The app features a timeline, playlists, and highlights of individual songs, as well as a digital article on the science behind sad music. Let’s find the joy in being sad.
More than anything, I wanted to emphasize the joy in sad songs through wit and humor – the way they bring us together, make us feel less alone, and offer a sympathetic voice on the radio.